Lucy Atherton
How Do I Get Good PR for My Business?
As a former BBC journalist now working in PR, I am a classic ‘poacher turned gamekeeper’. From my broadcasting experience, I know what...
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Lucy Atherton
- Jan 21, 2018
- 2 min
Food Industry Trends
What’s trending on social media in the food industry? Alabama Chocolate Fudge Cake from www.ministryofcake.co.uk Instagram Impact Recent...
Lucy Atherton
- Jan 20, 2018
- 2 min
PwC Business Awards
Making a video for Ministry of Cake's PwC South West Business Awards application. We were asked by Ministry of Cake to help draw up a...
Lucy Atherton
- Jan 20, 2018
- 2 min
Managing the PR for a big story
Ministry of Cake was bought by French manufacturers Mademoiselle Desserts in January 2017 and we were asked to handle the press coverage....
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