Lucy Atherton PR portfolio

PORTFOLIO

WEBSITE CONTENT | PR | SOCIAL MEDIA | TRAINING

Lucy worked as a news correspondent for the BBC and ITV for 18 years, before leaving to set up as a freelance PR consultant. She headed up Sinclaire Knight Marketing's social media department from 2013 - 2017, setting up her own consultancy in January 2018. Below are some highlights of her current work, additional freelance commissions and previous projects.

Kingsmead School PR for Ofsted report January 2025	Taunton nursery schools PR and social media campaign August 2024	Axe Skip Hire PR and social media for waste company July 2024 ongoing
Racing Driver Signs for BNW PR and comms support for Bobby Thompson BTCC driver. May 2024.	Hugh Bonneville PR and event support for Parkinson's fundraiser. April 2024.	Axe Skips PR and social media for waste management in Devon. April 2024 - ongoing.
Jabeena Maslin MBE Awards and achievement PR for GB pentathlon trainer. February 2024.	Pyrland School Transition management and PR for school name change in Taunton, Somerset. August 2023	Alpha & Omega Oratorio Publicity and promotion for X Factor star's performance in Yeovil, April 2023.
PR for Education Trust Press releases and Media liaison for Richard Huish Trust in Somerset on Ofsted story. March 2023	Fish Guidance Systems Advice and PR for fish protection at Hinkley Point C, Somerset. February 2023	North Cadbury Court Pr and Marketing for exclusive hire stately home in Somerset. August 2022 - ongoing.
Smoking Campaign Somerset Mums2Be SmokeFree PR campaign Aug - Nov 2022	Richard Huish College Press release and PR for Ofsted "Outstanding" rating June 2022	Lashings Hotel Jamaica Dealing with adverse PR relating to name. Marketing campaign and brand awareness. June 2022.
Equestrian PR Website design, social media rebrand and consultancy. January 2022.	Food firm acquisition Handling the PR for multi million pound acquisition of west country food firm. December 2021	Pizza PR Campaign PR for Lashings Hotel Jamaica \| August 2021
Devon & Somerset academy trusts PR & social media for exam results \| August 2021	Sustainable Somerset PR & social media campaign for Somerset Larder \| July 2021	Roberts Group PR, social media and website content for waste management company. February 2021
Sand n Saddle Sponsorship and social media advice for new riding centre. January 2021	Kate Finlayson Website content, social media MOT and advice for celebrity portrait artist. August 2020	Animurals PR, website content and social media advice for clock designer. July 2020
Lashings Jamaica Website design and content for resort in Treasure Beach, Jamaica. June 2020.	Wheelwrights Website design and content for fruit & veg retailer. May 2020.	Dandelion & Peacock Website design and content for home decor company. April 2020.
Michael Caines MBE PR for apprentices day at Somerset Larder. December 2019.	The Flavourworks "Best job in the world" PR. October 2019.	Brexit Cake Brexit cake which 'takes the pistachios' goes on sale at Sidmouth cafe. September 2019
Nerrols School Opening of new primary school in Taunton. PR September 2019.	World Helicopter Day PR for World Helicopter Day August 2019.	Record Cake PR for Somerset Larder and EDF Energy at Hinkley C. June 2019.
Tone FM Interview on Tone FM with Rhian Locker the first head teacher of the new Nerrols School. April 2019.	Social Media Workshop Social media workshop in Treasure Beach, Jamaica. March 2019.	Video promo Filming with Willmott Dixon, school mascot Cheddy the Teddy, February 2019.
BBC 6 O'Clock News Instagram campaign with reporter Angus Crawford, February 2019	Nerrols School PR and social media for opening of new school in September 2019	Tanky McTankface PR and social media campaign for The Flavourworks November 2018
Wise Helpful Owls Social media training October 2018.	ITV News Filming with ITV News on Brexit, in Wincanton September 2018	40 Commando BBC Somerset interviews 40 Commando, training prefects at The Taunton Academy. May 2018.
Bumblebee Trust PR and event assistance. May 2018.	IoD visit IoD's DG visits Markus Products April 2018.	Getitrapt.com Social media training. Trade show assistance. May 2018.
Magazine feature Sports Hai. January 2018.	Sports Hai Radio interview. January 2018.	BBC News The Taunton Academy on the Six O'clock News
Daily Mail North Cadbury Court profile	Somerset Life Interior designer Leila Gregory profile.	Ok! Magazine North Cadbury Court profile
BBC Any Questions PR: Taunton CEO on panel.	Al Jazeera News Brexit documentary	Tone FM Radio adverts, content writing.
Media Training For food industry directors	Heritage Lottery Trust Audio visual displays	Caroline Gent Caterer. Daily Mail profile.
Telegraph Ministry of Cake profile	Iain Duncan Smith BBC Brexit documentary, on manufacturing.	Downing Street Cake PR campaign
German TV ARD Business exports from the west country.	Evening Standard North Cadbury Court celebrity hotspot	Western Gazette Interior designer Leila Gregory on the BBC.
Richard Huish College Media training for local head teachers.	CNBC filming North Cadbury Court on US travel show	Laura Kuenssberg BBC documentary in Taunton
Mademoiselle Desserts PR for business buy out	Election 2017 Ministry of Cake trends on Twitter	BBC Two Documentary on Brexit
Venues trade show North Cadbury Court	Taunton Academy Fortnightly newsletters	BBC Somerset At The Taunton Academy
Western Daily News Business leaders' conference.	BBC Radio GCSE results day	Department of Traybake PR launch in trade press.
Business awards Applications, social media and PR.	Hinton Festival PR and social media.	Ashridge Nurseries Social media
North Cadbury Court Events and PR	North Cadbury Court CNBC travel show	Ministry of Cake PR, social media, website content.
Most improved school The Taunton Academy PR campaign	Pumpkin Party Charity event, website content and publicity.	Seavington Pony Club Website content and social media.
BBC Somerset Schools take over day	Business of the Year Presentation and video for Ministry of Cake	Ministry of Pudding Social media and PR