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How Do I Get Good PR for My Business?
As a former BBC journalist now working in PR, I am a classic ‘poacher turned gamekeeper’. From my broadcasting experience, I know what...

Lucy Atherton
Jan 21, 20182 min read


Food Industry Trends
What’s trending on social media in the food industry? Alabama Chocolate Fudge Cake from www.ministryofcake.co.uk Instagram Impact Recent...

Lucy Atherton
Jan 21, 20182 min read


PwC Business Awards
Making a video for Ministry of Cake's PwC South West Business Awards application. We were asked by Ministry of Cake to help draw up a...

Lucy Atherton
Jan 20, 20182 min read


Managing the PR for a big story
Ministry of Cake was bought by French manufacturers Mademoiselle Desserts in January 2017 and we were asked to handle the press coverage....

Lucy Atherton
Jan 20, 20182 min read
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